A dropshipping brand selling luxury home décor struggled to scale past $10,000/month in revenue. Their ROAS (Return on Ad Spend) was below 1.5, making paid ads unprofitable. The client also faced abandoned cart issues and low engagement on their creatives.
Solution
🔹 Rebuilt their ad strategy using high-converting video creatives and carousel ads. 🔹 Launched interest-based and lookalike audience targeting on Meta Ads to attract high-intent buyers. 🔹 Implemented a three-step retargeting funnel to recover abandoned carts and nurture hesitant buyers. 🔹 A/B tested ad creatives and copy to identify the highest-performing combinations.
Results
✅ Revenue skyrocketed from $10,000 to $35,000/month in 90 days. ✅ ROAS improved from 1.5 in less than 2 weeks, making ads highly profitable. ✅ Abandoned cart recovery rate increased by 30%, driving additional revenue.
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