Company was relying mostly on Facebook; wanted to add Google Ads as a new revenue stream, scale.
Set up Google Ads account + Analytics + Merchant Center – Used Search, Dynamic Search Ads, Shopping (product feed strategy) – Generic keywords (“ceiling lights”, etc), product‐based targeting – Competitor analysis and creative/visual optimization (images, descriptions)
• ROAS of ~9.7× in first month (i.e. for every $1 spent, ~$9.70 returned)
• Good foundation for scaling spend, entering new markets with Google Ads.
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