A beauty and skincare dropshipping store had decent traffic but lacked consistent sales. Their cost-per-acquisition (CPA) was too high, and their ads were not engaging enough to drive conversions.
Solution
🔹 Restructured their Meta and Google ad campaigns for better audience segmentation. 🔹 Created engaging video ads demonstrating product usage and benefits. 🔹 Introduced a “Buy 1 Get 1 Free” offer to increase AOV (Average Order Value). 🔹 Set up email + SMS retargeting flows to capture potential customers who didn’t convert on the first visit.
Results
✅ Sales increased by 250% in 75 days with a high-converting ad strategy. ✅ CPA dropped by 55%, making customer acquisition more affordable. ✅ AOV increased by 35%, boosting profitability..
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