Clicks.Tech
Reviving an Underperforming Gadgets Store
Challenge
Challenge
A tech gadgets store was losing customers due to poor ad creatives and an ineffective campaign structure. Their previous campaigns failed to generate enough sales, leading to a high churn rate and wasted ad spend.
Solution
🔹 Designed engaging, trend-driven ad creatives showcasing product benefits in action.
🔹 Switched to a hybrid scaling strategy (horizontal & vertical scaling) to test new audience segments while optimizing winning campaigns.
🔹 Leveraged Google Ads alongside Meta to reach a younger, impulse-buying audience.
🔹 Built a VIP loyalty program to retain high-value customers.
Results
✅ Monthly revenue jumped from $5,000 to $18,000 in 60 days.
✅ ROAS improved from 1.2 to 3.4, turning ad spend into profit.
✅ Customer retention increased by 25% due to the loyalty program.
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